Each year, we hear marketers ask the same questions...“When is the best time to send an email? How do I ensure our lands are on top before a competitor’s email pushes it down? When are users most likely to engage with our content?”

In this article we explore the questions, debunk some myths, and address the realities of email delivery during BFCM / Q4 holiday season. You'll learn how to adapt your strategy for better results, and if you should use tools like send time optimization, or are there more effective strategies.

Adam Kitchen from Magnet Monster (the UK's leading email + sms marketing agency) and Nick Koreck from 360INBOX collaborate an extensive introduction into the world of deliverability for eCommerce marketers.